Missoula Art Museum

My work with the Missoula Art Museum goes back to 2007. What started as a rebrand turned into a long-term creative partnership — one that has shaped how the museum presents itself to artists, donors, educators, students, and the broader community.

The original challenge was foundational: MAM needed a visual identity that reflected its role as a serious contemporary art institution while remaining approachable and community-driven. The brand had to work everywhere — from gallery signage and exhibition materials to membership drives, fundraising campaigns, and educational programming.

The rebrand established a clean, contemporary system anchored by typography, grids, and a flexible visual toolkit. Over time, that foundation became the backbone of everything that followed.

Since then, I’ve helped evolve and extend the brand across:

• printed magazines and annual reports

• dozens of exhibition catalogs

• capital campaign identities

• the annual benefit auction branding

• event collateral, signage, invitations, and promotional materials

Each new project had to feel unique — but still clearly part of the museum.

The real work has been stewardship: continually adapting the identity as needs change, while protecting its core integrity. The result is a brand that feels lived-in, mature, and deeply aligned with MAM’s mission — not a one-off redesign, but a visual system that has proven it can grow, stretch, and stay relevant over fifteen-plus years.